PreventionConnection.com, a division of Last Logos Inc.

How it all started: Tracy Last was introduced to the industry by her father Gerry, of Gerry Larson Associates Ltd. In 1990 when Tracy joined her father's company the transition from her current job with a large grocery chain, to instant manager of Gerry's Smokey Bear division, would prove to be a career move full of challenges.

Tracy's natural instinct for quick learning, keen sense of quality, and flair for marketing, soon convinced Gerry that his daughter had the "know how" to manage the business and branch off with his Smokey Bear division.

Although encountering an incredible host of challenges and obstacles along the way, Tracy's tenacity would eventually pay off. Now CEO of her own company Last Logos Inc., she would never second guess any opportunity to make her business more unique.

Now Last Logos' Prevention Connection offers important safety messages on a great selection of products to assist Public Educators in making their programs more interesting to children. Working closely with Public Educators in product development is an essential part of ensuring the products we offer suit various programs and that our safety messages are appropriate.

Additional information such as emergency numbers or department names help the public identify who is promoting the program.

Tracy says: "Public safety education is about saving lives. As a mom I want all children to be safety-conscious. I am aware of the power of messages such as "Stop Drop and Roll" and "Crawl Low Under Smoke" and how these important messages have assisted in the survival of children. Rewarding is a great way to reinforce a message. Being a provider of products that will help safety educators reassure children is a reward in itself."

Tracy shows off one of her newly created Boulevard Banners, a Fire Safety initiative she appropriately names "Talk of the Town". Be the Talk of the Town at Fire Prevention Week or year round. Click on the photo for product details.